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In 2015, Jasmi Bonnen set up Nuori with a view to creating premium products containing natural ingredients. Jami had started thinking about launching her own brand when she was working in the cosmetics industry. She discovered that several studies show the most widely-used active ingredients such as vitamins lose their benefits over just a few months. She also found out that the artificial preservatives and additives used in many products can have harmful long-term effects. Jasmi's passion for enacting change pushed her to launch a new brand on the market, featuring products made using natural, green formulas. The brand opts for high-end packaging that prevents products coming into contact with bacteria and being exposed to the air. Browse the full range of Nuori skincare products today.
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