JOONE

Joone is first and foremost an emotional experience. Carole started by setting up the very first social media platform for mothers, and quickly picked up on how important it is to them that they understand exactly what's in the products they choose for their children. This demand for trust, purity and love inspired her to set up a fully transparent brand. Carole now aims to bring moms cosmetics and accessories that are simple and straightforward, and which inspire parents to share their finds with their loved ones and community. Since it first started, Joone has been working towards inside-out transparency. From logistics to product design, she spills the beans on all the ingredients used, and exactly where her products come from. She achieves the highest possible quality by working with local craftsmen and craftswomen and companies with unparalleled expertise. To help build a better world, Joone is forever pushing boundaries, setting control and transparency criteria that are astoundingly high. She takes inspiration directly from what parents really need to bring you effective, useful products that feel relevant and make everyday life that little bit easier. She sets off to meet moms and dads around the world throughout the year, on a mission to listen, understand, and discuss the needs of each and every one of them. Embarking on a never-ending quest for innovation, Joone has even developed revolutionary technology that further supports transparency: Doorz, the very first tool that tracks diapers' lifecycles, from the raw materials used to shipping. With over 200 different products listed, the technology helps shed light onto the journey embarked upon by all Joone's hygiene and cosmetic products. Since it launched, the brand has also supported associations by giving away diapers and skincare products to people in need. From face care to food supplements, browse Joone's fully transparent, French-made cosmetics.