After applying the moisturizing or softening lotion, take a dose of the product in the palms of your hands and apply the serum to the cheeks, forehead, nose, and chin.
Gently smooth the serum over the face, including the jawline.
Add another dose, and apply the serum to both sides of the neck.
Using your hands, massage the serum in with upward movements, starting from the base of the neck.