ROUGE PUR COUTURE, the iconic lipstick from Yves Saint Laurent Beauté, is reinventing itself.
The new lipstick with intense color and a satin finish is enriched with pure pigments that merge with the lips for a second-skin effect.
Thanks to its creamy, lightweight, and comfortable texture, Rouge Pur Couture applies effortlessly to dress the lips in vibrant color with a satin couture finish in just one stroke.
Enriched with 80% caring ingredients, the new formula consists of ceramides, tuberose, and extracts of prickly pear from the YSL Beauté Ourika Collective Gardens. These ingredients moisturize and protect the lips, providing up to 16 hours* of protection and comfort. Lips become softer and smoother with each application.
The 30 new shades of Rouge Pur Couture are available in 4 color families: Red, Nude, Pink, and Orange. And to pay tribute to all of Yves Saint Laurent's muses, each color family features a Muse shade, available as a refill: Rouge Muse, Nude Muse, Pink Muse & Orange Muse.
*Consumer test on 311 women
Rouge Pur Couture Rouge à lèvres fini satin-O13 LE ORANGE-O13 le orange
Rouge Pur Couture satin finish lipstick by YVES SAINT LAURENT.
