Lacoste Parfum Printemps Beauty

Rising tennis star René Lacoste was nicknamed the Alligator by an American journalist following a match in 1923, in which the young man proved himself to be incredibly tenacious. In 1927, the legendary alligator was brought to life thanks to designer Robert George, and as an early adopter of customized fashion, René Lacoste immediately had the design embroidered on his blazers. A few years later, alligator-emblazoned polo shirts emerged onto the scene, making Lacoste the very first brand to add a visible logo to an item of clothing. Lacoste stands out from the crowd with its beautifully cut styles that hug the figure with an elegant finish. Lacoste's polo shirts for men and women come in a huge range of colors. Throwing on a polo shirt instantly elevates an outfit, for a look that feels simultaneously groomed yet casual. Lacoste is all about quality, innovation, authenticity, and elegance. Embrace your inner alligator, and browse a selection of Lacoste Parfum fragrances for men and women available now at Place des Tendances. You'll find regular Lacoste private sales at Place des Tendances.