founded the Gucci brand in Florence, in 1921. Renowned for its
Italian craftsmanship and creativity, Gucci has become one of Italy's most
famous fashion houses. Gucci has revisited one of its most symbolic icons—
bamboo—giving it a modern touch with the Gucci Bamboo perfume. Meanwhile, the
Flora Garden collection blends a bouquet of scents inspired by the brand's famous floral
pattern. Come and discover these scents at Place des Tendances.
Gucci's story began in 1881 with the birth of Guccio Gucci in Florence. He was the son of a leather craftsmen, and the luxurious bags and luggage he saw carried by visitors from Paris and London left their mark on him. In 1920, he decided to open his own leather goods and bags boutique, fusing his Italian expertise with the esthetic and style preferences he developed as a result of his travels abroad. His designs exuded all the luxury and refinement of the equestrian world, drawing on a stirrup as a signature trademark. They quickly garnered attention from clients around the world, who fell in love with this new Italian brand. During and immediately after World War 2, Gucci was nevertheless required to innovate as a result of restrictions on materials. It was then that Gucci's famous 'bamboo' bag was born, now a cult item featuring a polished bamboo handle. Guccio Gucci died in 1953, leaving the house in the capable hands of his four sons. Gucci's iconic 'double G' logo emerged in the 1960s, at a time when the house's heavily leather goods-centered styles began moving closer to other leading luxury brands' approach. Gucci products are sophisticated, refined designs that aim to be unique. The Gucci style is timeless and eternal, a far cry from the extravagant whims of fashion. Browse a selection of Gucci fragrances for men and women at Place des Tendances. You'll find regular Gucci private sales at Place des Tendances.
Receive fashion news and find out about our latest offers first
By clicking on "Women" or "Men", you are expressly agreeing to receive promotional offers and news from Place des Tendances. You are accepting Place des Tendances' Terms & Conditions and Confidentiality Policies Place des Tendances will process your email address for promotional and marketing purposes. In accordance with French law 78-17, you have the right to query, access and amend your data, object to its use for marketing purposes and, for legitimate reasons, to its processing. These rights can be exercised by writing to Place des Tendances, 110 bis avenue du Général Leclerc, 93500 Pantin or by completing our contact form.