ORIGINAL MINERAL

Original Mineral is an Australian brand that specializes in haircare. Its guiding philosophy is to bring nature and luxury together in collections that are gentle on the scalp and kind to wildlife, all while being ultra effective and easy to use. Set up by Jose Bryce Smith, Original Mineral embraces an ethical approach to haircare, drawing on active natural extracts combined with minerals, with ingredients sourced from Australia's indigenous lands. Having noticed that traditional dyes and coloring aren't always right for all types of scalp, the brand's founder set up Australia's very first ammonia-free salon nearly 20 years ago now. The vision hit its mark, earning Jose Bryce Smith acclaim and giving her the idea for Original Mineral. She quickly set about developing her haircare ranges, complete with premium packaging and formulas that are free from parabens, harmful sulfates, and other chemicals. Certified Cruelty Free by PETA, Original Mineral works with premium natural ingredients used in many professional hair salons. Jose Bryce Smith even developed Clean Color Technology, a professional-grade, ammonia-free hair dye. Game-changing rule-breaker Original Mineral was a pioneer in the industry thanks to its new, natural, and ground-breaking technology. The brand's ultimate goal is to create ranges that are kind on human health and the planet, all while treating you to healthy, repaired hair. There's an Original Mineral product to suit all lifestyles and preferences, giving you the freedom to achieve professional results right at home. From shampoos and masks to targeted creams, browse our Original Mineral collections for gorgeous, shiny hair!

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