Guccio Gucci founded the Gucci brand in Florence, in 1921. Renowned for its Italian craftsmanship and creativity, Gucci has become one of Italy's most famous fashion houses. Gucci has revisited one of its most symbolic icons— bamboo—giving it a modern touch with the Gucci Bamboo perfume. Meanwhile, the Flora Garden collection blends a bouquet of scents inspired by the brand's famous floral pattern. Come and discover these scents at Place des Tendances.