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In 1985, Hugo Boss launched its first fragrance, Boss Number One, a classic aromatic fougère, followed by Boss Sport, Boss Spirit, and Boss Element in the following years. But the real runaway success story for Hugo Boss fragrances came in 1995, when the brand launched Hugo, an aromatic green fragrance that stood out from the crowd through its sense of independence and freedom, breaking away from 1990s trends with its "Don't Imitate, Innovate" slogan. The fragrance lines reflect the ready-to-wear collections, structured into two labels: Hugo's youthful, fresh-smelling scents, and the Boss label's epic, sweeping classics with a powerful kick. Browse our selections of Hugo Boss men's fragrances and gift sets, available now at Place des Tendances. You'll find regular Hugo Boss private sales at Place des Tendances.
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